News Post

Abilene Residents Get Into the Halloween Spirit featuring Wally’s Party Factory in Big Country


By Ashley Gooden |
Published 10/31 2016

It’s that time of year again, so what do people in Abilene love most about Halloween?

“Going out with family and getting candy and just watching scary movies and being scared and dressing up” said some last minute shoppers at Wally’s Party Factory.

“That Halloween has become a great adult party. I really do. I’ve been here going on 18 years and I have noticed that in those 18 years and I never realized how many adults get into the Halloween spirit,” said store manager Gail Kowalski.

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Wicked Wally’s Halloween Costumes featured in Popular Halloween Costumes by the Waco Trib


Associated Press— Mary Altaffer
Leah Marlowe (left), dressed as Harley Quinn from “Suicide Squad,” poses for a photo with a similarly dressed fan during Comic Con on Oct. 6 in New York. Local costume shop managers say Harley Quinn costumes are among the most popular this year for Halloween.

MIKE COPELAND, Tribune-Herald staff writer Waco Tribune-Herald

Managers at a few local costume shops say clown masks, Harley Quinn costumes and Donald Trump and Hillary Clinton masks are hot sellers this Halloween season.

Harley Quinn, by the way, is the Joker’s girlfriend in DC Comics’ Batman series and a character in the “Suicide Squad” movie.

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With Halloween less than a week away, costume craze shifts into overdrive at Wally’s in the Brownwood Bulletin

Wally’s Party Factory Manager Margaret McGuire is pictured with an assortment of Halloween items. – Photo by Morgan Ashmore

By Morgan Ashmore / Special to the Bulletin

Wally’s Party Factory is in the midst of their busiest season of the year — Halloween.

Wally’s is a party store in Brownwood that sells party supplies, custom balloons, seasonal decorations, costumes, catering supplies and much more.

Margaret McGuire, Wally’s store manager said, “People come here for fun, they become someone else when they enter this store. We give the children balloons and it brings a sparkle to their eyes and a smile on their face.”

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News Post

National Halloween spending increases $1.5 billion in Victoria

By Kathryn Cargo
Oct. 30, 2016


Fester, a Halloween decoration, hangs on the porch of Ana Thomas’ home. Thomas said Halloween is like Christmas for her.   Ana Ramirez for The Victoria Advocate

When Halloween season comes, Ana Thomas can feel the excitement in the air all around her.

“As a kid, I always loved Halloween and still do,” the 43-year-old Victoria native said. “On Halloween morning, you can smell Halloween. It’s my Christmas.”

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2016 sees spike in Halloween spending in Amarillo

By Michael Hughes
Posted: October 16, 2016 – 8:22pm

Expect to see movie superheroes and video game characters roaming Amarillo streets on Halloween, as well as Donald Trump, in addition to other terrifying clowns.

Those characters tend to be the biggest influence on the Halloween costume choices for children and adults, according to local Halloween store owners.

According to the National Retail Federation, Americans don’t mind splurging on those costumes, along with Halloween decorations and candy. Total spending for Halloween in the U.S. is expected to reach $8.4 billion this year. That’s an all-time high in the 11-year-history of the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics.

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Local clown costume interest flatlines in Wichita Falls

Wichita Falls Clowns

Times Record News Mary Frerich, manager of Wally’s Party Factory in Wichita Falls, said sales of clown costumes this Halloween season is about the same as usual, despite the creepy clown trend.

Local clown costume interest flatlines
By Judith McGinnis of the Times Record News
Posted: Monday, October 17, 2016

Despite a national uproar over creepy clowns and the costumes they wear, with Halloween approaching, Wichita Falls is staying steady in the retail market.

“We’re still keeping up a regular pace. We’re not selling more clown costumes than we have in the past,” said Mary Frerich, manager of Wally’s Party Factory. “But we have noticed people explaining why they’re buying one.”

Costume franchise Halloween Express (which has no stores in Northwest Texas) spokesman Brad Butler said in a television interview the company had a 300 percent increase in the sale of clown masks

Spirit Halloween LLC executives made clear to its retailers that clowns were not to be discussed with the media. A comment made in the Wichita Falls store was that a number of clown costumes sold had been returned.

“We did have a huge clown display at the front of the store but took it down,” said Frerich, who has worked for Wally’s 14 years. “It’s sad a costume trend could be like this, something just a few people did. We’re here 365 days a year with things for Christmas, New Year’s Eve, Valentine’s Day but Halloween is our Christmas.”

Clowns haven’t made a dent in the Halloween classics, caped superheroes for kids.

According to the National Retail Federation, more than 3 million children will dress as their favorite action hero or superhero, 2.9 million will dress as a princess, and 2.5 million plan to dress as a cat, dog, bunny or other animal.

Batman characters are the reigning champs for ages 18 to 34, and the perennial favorite, the witch, if favored by the 35 and over crowd, the retail group said.

Wichita Falls Clown MaskWichita Falls ClownWichita Falls Clown Mask


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