Times Record News Mary Frerich, manager of Wally’s Party Factory in Wichita Falls, said sales of clown costumes this Halloween season is about the same as usual, despite the creepy clown trend.
Local clown costume interest flatlines
By Judith McGinnis of the Times Record News
Posted: Monday, October 17, 2016
Despite a national uproar over creepy clowns and the costumes they wear, with Halloween approaching, Wichita Falls is staying steady in the retail market.
“We’re still keeping up a regular pace. We’re not selling more clown costumes than we have in the past,” said Mary Frerich, manager of Wally’s Party Factory. “But we have noticed people explaining why they’re buying one.”
Costume franchise Halloween Express (which has no stores in Northwest Texas) spokesman Brad Butler said in a television interview the company had a 300 percent increase in the sale of clown masks
Spirit Halloween LLC executives made clear to its retailers that clowns were not to be discussed with the media. A comment made in the Wichita Falls store was that a number of clown costumes sold had been returned.
“We did have a huge clown display at the front of the store but took it down,” said Frerich, who has worked for Wally’s 14 years. “It’s sad a costume trend could be like this, something just a few people did. We’re here 365 days a year with things for Christmas, New Year’s Eve, Valentine’s Day but Halloween is our Christmas.”
Clowns haven’t made a dent in the Halloween classics, caped superheroes for kids.
According to the National Retail Federation, more than 3 million children will dress as their favorite action hero or superhero, 2.9 million will dress as a princess, and 2.5 million plan to dress as a cat, dog, bunny or other animal.
Batman characters are the reigning champs for ages 18 to 34, and the perennial favorite, the witch, if favored by the 35 and over crowd, the retail group said.